I have spent my career building technology that operates at massive scale — from leading global engineering teams at Google Ads to founding SproutMe, where I am creating the next generation of AI-powered marketing platforms.
Building Next generation AI workspace for marketers
Grew the business to xxM$ managed spend
Group Director Engineering & Product
Improved signup rates by building personalized ML based incentives creating incremental revenue of $600M
Developed new security measures to combat abuse through Generative AI preventing $1B from fraudulent activity
Director
Scaled a new engineering organization in India from the ground up and managed a 180+ global team.
Created financial engineering charter to optimized billing processing costs which delivered $1B cost reduction
Senior Staff Tech Lead Manager
Led the migration for third party cookie deprecation driving a 4x increase in privacy-durable solutions ($20B- $80B)
Built reusable IAM by platformizing Account infrastructure and onboarded all advertising product like SA360, DV360 and Merchant Center
Staff Software Engineer / Tech Lead Manager
Created infrastructure to reduce engineering effort to scale ads features to multiple accounts with Manager Accounts (MCCs)
Developed a new caching infrastructure to materialize data for AdWords MCCs, resulting 40% latency reduction for Google Ads reporting use cases
Senior Software Engineer / Tech Lead
Drove complete rewrite of Manager Accounts (MCC), which resulted in 20% faster UI performance, 37% fewer support tickets
Achieved drastic simplification in workflows using AI automation achieving 22% improvements in task completions
Software Engineer III
Built cross account reporting infrastructure for Google Ads that can scale for large advertisers and agencies
Software Engineer
Built reporting and auditing frontend for Google Workspace admins
